Terms & Intellectual Property
How Totem Astrology™ is presented, protected, and meant to be used. This page is a plain-language notice — not formal legal advice.
Please note: This page summarizes how Travis Barrett LeBlanc treats the Totem Astrology brand and website content. It is not a substitute for advice from a qualified attorney. If you are preparing a trademark or copyright filing, consult a professional who can review your specific situation.
Trademark
Totem Astrology™ and TotemAstrology.com™ are used to identify the personal system, readings, website, and related services created and offered by Travis Barrett LeBlanc. The ™ symbol indicates an unregistered trademark claim in active use. If and when federal registration is granted, eligible marks may be updated to use ® where appropriate.
Totem Astrology is a distinct interpretive system — inspired by the Chinese Four Pillars tradition but developed, refined, and named independently over many years. It is not affiliated with traditional BaZi fortune-telling services, cultural institutions, or any other astrology brand.
You may not use the Totem Astrology name, domain branding, or confusingly similar marks to imply endorsement, partnership, or ownership of this system without written permission.
Copyright
Unless otherwise noted, all original content on this site is © Travis Barrett LeBlanc and includes, without limitation:
- Written copy — animal guides, element lore, FAQ, educational pages, and service descriptions
- Original artwork, totem imagery, diagrams, and site design
- Software and calculators — including the Totem Animals Calculator and Connections tools
- The specific naming, pairings, and interpretive framework of the Totem Astrology system as expressed here
Ancient astrological traditions and factual historical systems are not owned by any one person. What is protected is this site’s particular expression of those ideas — the words, art, code, and curated structure you find on TotemAstrology.com.
Permitted Use
We want Totem Astrology to be useful and shareable. In general, you may:
- Explore the site and calculator for personal insight
- Share links to TotemAstrology.com with friends and community
- Discuss your own totem results in conversation or private study
Please do not, without permission:
- Republish substantial portions of site copy, lore, or code as your own product or course
- Use the Totem Astrology name or branding for a competing service, app, or commercial offering
- Scrape or mirror the site in ways that misrepresent authorship or source
For licensing, media use, or partnership inquiries, please get in touch.
Readings & Disclaimer
Totem Astrology is offered as a tool for self-understanding and relationship insight — not as fortune-telling, medical advice, legal advice, or financial guidance. Sessions and site content are for educational and reflective purposes. You remain responsible for your own choices.
Registration Roadmap
If you are Travis (or advising him) and preparing formal filings, these are the primary assets worth discussing with an IP attorney or the USPTO:
Trademark candidates
- Totem Astrology — primary service and system name (word mark)
- TotemAstrology.com — domain / brand identifier (word mark)
- Earthly Wisdom for your Journey — homepage tagline (consider as slogan mark if used consistently in commerce)
- Site logo — compass / cross-circle mark in the header (design mark, if filed separately)
Copyright candidates
- Website compilation — totemastrology.com as a collective work
- Animal guide library — main modal copy in the calculator (
totem-details.js) - Element lore — sixty element-animal closing paragraphs (
totem-element-lore.js) - Educational pages — How It Works, Values Triangles, Yin & Yang, etc.
- Original artwork — totem animal images, zodiac wheel, five-elements diagram
- Software — calculator and connections source code (optional registration if commercial value grows)
Before filing — quick checklist
- Run a clearance search (USPTO TESS, web search, social handles) for conflicting marks
- Confirm consistent spelling: Totem Astrology and TotemAstrology.com
- Choose Nice classes with your attorney (e.g. consulting/readings, educational content, online software)
- Document first use in commerce — site launch, readings sold, public promotion dates
- Keep copies of key versions of copy and art as evidence of authorship
- After registration, update ™ to ® only on marks that were actually registered
Last updated: July 3, 2026